Facts about the size and scope of the womenís market todayQualitative and quantitative market research techniques for gaining deep insights into your female consumersBrand strategy, identity and development to appeal to women customersandHowís principals have 35 years combined experience in marketing to women across a variety of consumer goods and services


The founders of andHow, Tami Anderson and Elizabeth Howland, have over 35 years of combined experience across a variety of marketing disciplines, helping both Fortune 500 companies and emerging brands build deeper relationships with their customer segments, including:

Athleta
Levi’s
Dockers
Visa International
Gymboree
Biobottoms
Intuit
Infoseek/Go.com
Purple Moon
First USA
Merial
Restoration Hardware

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