Facts about the size and scope of the womenís market todayQualitative and quantitative market research techniques for gaining deep insights into your female consumersBrand strategy, identity and development to appeal to women customersandHowís principals have 35 years combined experience in marketing to women across a variety of consumer goods and services


The founder of andHow, Elizabeth Howland, has over 20 years of experience across a variety of marketing disciplines, helping both Fortune 500 companies and emerging brands build deeper relationships with their customer segments, including:

Athleta
Biobottoms
FBL Financial Group
Gallo Family Vineyards
Gymboree
Hain Celestial
Moving Comfort
Nuun
Robindira Unsworth
Ultimate Hotels
Moving Comfort
Winston Media

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