Tami Anderson & Elizabeth Howland
Principals & Co-founders
andHow
We formed andHow
because we believe that if companies would be willing to listen,
set aside stereotypes and clearly and consistently communicate their
brand values to their segment(s) of the women’s market, they
would be practically assured of success.
With over 30
years of combined experience in a wide range of marketing disciplines,
including creative strategy, direct marketing, public relations,
online marketing and merchandising and market research, we have
helped both fortune 500 brands and emerging companies understand
and reach out to their female customers through authentic campaigns
that resonate with the needs of their specific market segments.
From fashion forward college students for Levi’s to environmentally
aware mothers for Bio Bottoms to time-starved professionals for
Infoseek (now Go.com) to pre-teen girls for Purple Moon to style
savvy active women for Athleta, we’ve helped brands talk to
their segments of the women’s market in ways that were meaningful
and relevant to them.
Our agency experience
allowed us the opportunity to work with a variety of companies and
award-winning campaigns. As internal marketing team leaders with
bottom-line responsibilities we understand the challenges facing
corporate marketers to invest in programs that yield results and
grow sales. We think that combination makes us a valuable asset
to any team.
Prior to co-founding
andHow, we led the marketing department at Athleta, an early leader
in the women’s sports apparel market, where we were instrumental
in the development of the Athleta brand identity, creative and editorial
voice as well as catalog circulation and e-commerce strategies.
Before joining
Athleta, Elizabeth spent several years in executive positions for
direct marketing firms including Triplex, Gymboree and Bio Bottoms.
Tami was Vice-president/Group Manager at Ketchum where she developed
and led campaigns for consumer brands and leading technology companies
including Levi Strauss & Co., Visa International, Infoseek (now
Go.com), Intuit and Purple Moon (CD-Rom’s for pre-teen girls).
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