Facts about the size and scope of the womenís market todayQualitative and quantitative market research techniques for gaining deep insights into your female consumersBrand strategy, identity and development to appeal to women customersandHowís principals have 35 years combined experience in marketing to women across a variety of consumer goods and services


The Women’s Market Today

Whether you’re aware of it or not, the women’s market is your market. And it’s diverse and growing. Consider that…

Women buy or influence the purchase of 85% of ALL consumer goods and services, including:

• 94% of all home furnishings
• 92% of all vacations
• 91% of houses
• 90% of cars
• 66% of home computer purchases
• 89% of banking choices
• 80% of health care decisions
• 81% of athletic apparel

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