Facts about the size and scope of the womenís market todayQualitative and quantitative market research techniques for gaining deep insights into your female consumersBrand strategy, identity and development to appeal to women customersandHowís principals have 35 years combined experience in marketing to women across a variety of consumer goods and services


Introducing Experiential Market Research™

We believe that the old way of doing market research yields limited results. Imagine women spending a day or more engaging in fun activities in an inspiring, natural environment, learning about your brand, using your product(s) and entering into a dialogue about their preferences, needs and purchasing motivations, providing invaluable suggestions and feedback. Contrast that by putting a group of women in a room in a shopping mall with a two-way mirror and a Diet Coke. Which do you think would be a better experience and yield more useful information?

Experiential Market Research™ combines both quantitative and qualitative techniques, providing actionable insights into how you can better communicate your brand to your female customers. andHow will customize the experience to address your specific customer segment(s) and ascertain the most valuable information for your market niche.

For a customized proposal email andhow@andhowmarketing.com