Facts about the size and scope of the womenís market todayQualitative and quantitative market research techniques for gaining deep insights into your female consumersBrand strategy, identity and development to appeal to women customersandHowís principals have 35 years combined experience in marketing to women across a variety of consumer goods and services


No one succeeds alone. The individuals listed below are trusted partners who have contributed to the development and growth of our business. Please visit their sites to learn more.

Lori Adamski-Peek

Love the photos you see on our site? They are courtesy of Lori-Adamski Peek, renowned sports photographer, fashionista and friend. Check out more of Lori’s work at www.adamskipeek.com

ShopHeidi

Creating thoughtful beauty is designer Heidi Arrizabalaga’s mantra. She developed the andHow logo, and her website, www.shopheidi.com, is full of the most beautiful and unique gift wrap around.

Women's Quest

A former world champion triathlete and the founder of Women’s Quest, Colleen Cannon has a Ph.D. in play. Participating in her women’s adventure retreats have been some of the best times we’ve ever had. Learn more at www.womensquest.com

Hoekenga Design

All you see on this page, and this site, is courtesy of our fabulous designer, Brandt Hoekenga. He’s done terrific work for a variety of clients, large and small. View his portfolio at www.hoekengadesign.com