Facts about the size and scope of the womenís market todayQualitative and quantitative market research techniques for gaining deep insights into your female consumersBrand strategy, identity and development to appeal to women customersandHowís principals have 35 years combined experience in marketing to women across a variety of consumer goods and services


Strategic Marketing Consulting and Planning
Employing a combination of custom analysis and best practices expertise, we’ll assess your current and upcoming marketing communications programs and provide a detailed plan with specific tactical applications to make your women’s marketing efforts more productive and effective. We can work with your team or agency partners directly to implement our recommendations, or tap into our extensive and experienced network of resources to execute any or all plan elements.

Brand Development
andHow offers two proprietary services that will help you evaluate your brand through the eyes of your female customer segments, communicating the core values most important to them in a consistent manner, across every interaction. Regardless of your company’s stage of brand development, from start-up to Fortune 500, our highly engaging and effective process will provide a level of clarity that ensures “brand” becomes an action word in your organization, not some amorphous concept understood by a rarified few.

Market Research
The first step in any successful outreach to women is understanding who your female customers are and what they want and need from you. Our proprietary technique leverages a natural and engaging setting, encouraging the kind of candor that leads to deep insights that really make a difference.

Creative Strategy & Development
The images and words you use to express your brand must be developed carefully, with an eye for understanding that often it’s the subtle nuances that best convey your brand’s unique point of difference. We can collaborate with your team or our expert resources to create and execute creative strategies in a variety of mediums including:

• Catalog
• Web
• Ads
• Marketing and sales collateral
• Packaging
• Store enhancement/display graphics

Direct Marketing
From circulation strategy to list selection to materials production and management, our extensive experience in helping multi-channel retailers build and increase their direct channel business will help you develop a results-oriented marketing program that targets and motivates your most productive customer segments. Our services include

• Customer Contact Strategy
• Customer Acquisition Planning
• Mailing List Management
• Response Analysis
• Direct Mail Performance Analysis
• Print Management

Online Marketing & Merchandising
Using proven techniques and best practices in marketing to women, we’ll help you make your online store compelling, productive and brand enhancing. Our services include

• Web strategy and design
• Email marketing
• Web merchandising
• Search engine optimization

Public Relations
A key audience and vehicle for reaching women is print and electronic media. We can work with you to develop strategies that go beyond short-term stunts and gimmicks, accurately communicating your story and building a credible reputation and authentic connection with your female customers. We can provide

• Message development & media strategy
• Media training
• Deskside briefings and editor tours
• Product placement
• Sponsorships and cause marketing