Facts about the size and scope of the womenís market todayQualitative and quantitative market research techniques for gaining deep insights into your female consumersBrand strategy, identity and development to appeal to women customersandHowís principals have 35 years combined experience in marketing to women across a variety of consumer goods and services


The Women’s Market Today

US women have more spending power than the population of Germany, France and the UK combined.

• Women’s median incomes over the past three decades have increased 63% after inflation vs. men’s income growth of 0.6%
• Women now earn one trillion dollars a year
• Women bring in half or more of the household income in the majority of U.S. households
• Women carry 76 million credit cards, 8 million more than men
• 55% of all BA and MA degrees are awarded to women
• Women own 40% of all the companies in the U.S.
• Women control 51% of the private wealth in the U.S., which is estimated to increase to 67% by 2010.
• Between 1997 and 2004, the estimated growth rate in the number of women-owned firms was nearly twice that of all firms
• 51% of all purchasing managers and agents are women